REPORT (E MARKETING) Essay Example | Topics and Well Written Essays - 250 words

REPORT (E MARKETING) - Essay Example SMART has a very good reputation in the market for the latest cutting edge technology, human expertise and professional service that includes before and after service. Australia is one of the digitally well connected countries in the world with a very high digital media usage (Internet Marketing; Chaffey et al) Weaknesses: In the past ten years competition has grown tremendously. This is mostly because of low barriers of entry, and the advance and availability of technology. Opportunities: Despite being highly competitive, the web conferencing industry in Australia is still growing. The current heavy users are large multinationals, followed by SMEs The growth in large multinationals have been stagnant. The growth potential in SMEs is still very good as only an estimated 60% of SMEs are heavy users. However, competition is at heaviest in SMEs. The company is based in Sydney, with remote offices in Melbourne and Perth. Australia has a stable government and an advanced legal system. Mos tly unaffected by the Global Financial Crisis, the current economic situation is stable, with a good future.